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ADA and the Web for Retailers – The Road to Accessibility

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In my previous two posts, I discussed how the Americans with Disabilities Act (ADA) applies to retail websites as places of public accommodation, and the specific technical requirements SSB recommends in order to be compliant. In this post I’ll share some tips on the process of getting your digital assets into compliance. Be Proactive – Planning Ahead Pays Similar to retrofitting physical structures to address accessibility, the cost to retrofit an existing website for accessibility – both in time and dollars – can be extensive. The simplest way to minimize cost is to integrate accessible design and conformance testing into the… Read More

Retailers, Take Note: Putting a Price Tag on Lack of Digital Accessibility

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The Click-Away Pound Survey studied online shopping in the United Kingdom by customers with disabilities. The 2016 report revealed some startling numbers: 71% of disabled shoppers will click away from your website if it is too difficult to use. The majority (81%) of these consumers will pay more money for the same item on a competitor’s website if that site is more accessible. These “click-away” customers accounted for around 10% of UK online shopping revenue in 2016—roughly £75 billion in the UK alone. Bringing your websites and apps into compliance with the Web Content Accessibility Guidelines (WCAG) 2.0 is the… Read More

ADA and the Web for Retailers – Technical Requirements

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In my earlier post, I talked about the increasing number of web-related lawsuits being filed under the ADA, the potential costs associated with litigation and other reasons why retailers should be concerned about the accessibility of their web and mobile content. Concerned with mitigating their risk, our retail clients typically want to know what set of technical requirements they need to meet to conform to the ADA, specifically the Title III public accommodations requirements. While no published regulations currently exist defining technical conformance, a variety of retail companies have been sued for the inaccessibility of their websites under the ADA. SSB advises… Read More

ADA and the Web – What Retailers Need to Know

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Twenty-five years ago, the Americans with Disabilities Act (ADA) was signed into law, prohibiting discrimination based on disability. Most retailers understand that physical spaces must conform to specific design requirements for accessibility under the ADA, but in recent years the scope of the law is being interpreted more broadly. The argument has effectively been made that online services constitute “public accommodations.” The Department of Justice’s (DoJ) policy on website accessibility states that Title III of the ADA addresses businesses that are places of public accommodation, and as a result, the effective communication rule applies to entities that use the internet as… Read More

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